Some music videos are pretty straightforward, with singing, instruments, maybe some dancing, and perhaps it takes place at some exotic location with great weather. This requires planning, multiple recording takes, and lots of people. Other music videos are different. Here are some neat, "nontraditional" music videos.
The Artist: OK Go
The Song: "Here it Goes Again"
The Nontraditional Aspect: This video includes dancing...on treadmills. (Please do not try this at home. Or the gym. Or anywhere else.) It took the band 17 tries to get the dance right!
The Artist: OK Go
The Song: "This Too Shall Pass"
The Nontraditional Aspect: This video utilizes what is called a Rube Goldberg machine, which takes some simple task and accomplishes it using some comical, complicated contraption. An example of this would be the game Mouse Trap. This video does the same thing. How many steps does it take to get to the end result?
The Artist: OK Go
The Song: "Needing/Getting"
The Nontraditional Aspect: This video was an advertisement for the Chevy Sonic. It uses different additions to the car to make sounds on different found instruments set up on a driving course in a desert. For two months, the band worked with an acoustical engineer from the Massachusetts Institute of Technology, planning the instruments, the course, and everything in between. They used lots of math, science, and good old experimentation! The lead singer also went to stunt driving school during the preparations for shooting the video. One of the band members wrote a computer program to figure out how fast the car had to go throughout the song. Here's the final product:
The Artist: Daft Punk
The Song: Harder Better Faster Stronger
The Nontraditional Aspect: The lyrics in this song are very repetitive, so you'll find out how one fan decided to mix it up a bit.
The Artist: Oren Lavie
The Song: Her Morning Elegance
The Nontraditional Aspect: This video shows a variety of actions and places, all one on background object. This shows how awesome video editing can be!
The Artist: Coldplay
The Song: Strawberry Swing
The Nontraditional Aspect: All of the animation on this looks like chalk, but it's hand-drawn and then combined with technology.
The Artist: Jesse & Joy
The Song: Chocolate
The Nontraditional Aspect: This is another video with a variety of animation. It's also in Spanish.
The Artist: a-ha
The Song: Take on Me
The Nontraditional Aspect: This video took home six awards from the 1986 MTV Video Music Awards. Imagine your comic book or graphic novel coming to life.
The Artist: The White Stripes
The Song: Fell in Love with a Girl
The Nontraditional Aspect: Do you like LEGOs? This video was shot frame by frame, rebuilding the LEGOs for each shot. It won three MTV Video Music Awards in 2002.
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